Did you know that more couples get married in June than any other month of the year? Perhaps this is because it’s named after Juno – the goddess of love and marriage!
However, June is also famous for another reason. It’s the end of the financial year in Australia.
Which means that you need to assess your advertising budget, evaluate how well it’s been working for you over the past year and make sure you commit to spending any remaining dollars before June 30.
You may have already used up your budget. However, sometimes due to changes in your business strategy you might find yourself with some left at this time of year.
Accountants will tell you to spend this before the 30 June deadline, mainly because in most cases it doesn’t get carried forward into the next financial year.
If you’re the one in charge of advertising and marketing, this actually means you’re being asked to produce the same results on less of an annual budget!
There’s not a lot of time left!
It’s already early June, so if we can assist you with media placement, printing of stationery, design of an advertisement, upgrade to your website or any other form of marketing that you require, get in touch with us soon.
What does that phrase actually mean?
We think it means that sometimes in the vibrant world of advertising, you find yourself on sensory overload and you mentally switch off.
The ads that ‘get through’ to you are the ones that quietly and with little fuss, highlight what is important and what you really want to know, without all the hype. They resonate with you and you then connect with the product being advertised.
Sometimes advertisers focus too much on being bigger and brighter than the competition, offering more bonuses or further discounts. Instead, what is needed most of all is plain and simple honesty about the true benefits the business or service offers.
And let’s face it, there had better be some real benefits like quality or excellent customer service because long term that’s what the customer is looking for. The discounted super-duper cheap deal loses its gloss when the product fails to deliver. After a while all the extras in the world can’t hide the fact that your offer isn’t performing.
Sometimes the best way to be noticed is to speak quietly, confidently and with sincerity in a world full of noise and bragging. It’s written somewhere that parents achieve greater success by speaking in a whisper to their children rather than shouting at them, because the kids then strain to hear what is being said and therefore actually listen, instead of switching off. It sounds like a plan!
There’s no reason why the same philosophy won’t work in advertising – as long as the message and execution of the ad isn’t so low key that you miss grabbing the attention of your potential customers. There’s a difference between truth and transparency and downright boring.
Sometimes it can be a fine line but employing professionals to help you develop the best kind of approach for your business is the first step.
If you’re looking for an agency that can help you with clean, honest and understated advertising that cuts through all the noise, then contact us at www.swisscreative.com.au
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swiss creative is bringing you swisskey, the latest in concise web development. swisskey is not just a website, it’s an online business portal that provides you with a web presence for all your online needs. click here.
It’s not about working harder. It’s about working smarter.
About developing ways to make more customers come to you with less effort on your part.
Two of the most important ways you can do this are:
Invest in a well designed online business and
Update all your advertising and marketing material to achieve a strong identity.
Invest in a well designed on line business that works for you, rather than just a website. Many websites look appealing but don’t actually help sell product or give feedback on potential customers. Analyse just how much information you get from your current website if you have one and if not, employ a professional to help you design one. You need to drive business through your door. To read more about swisskey online business solutions click here.
Within your budget, update all your advertising and marketing material to achieve a strong identity for your company or brand. Your business will have a much more professional image if all your advertising material carries the same identifiable message. To see examples of before and after marketing material click here.
We have helped many clients both here on the Sunshine Coast and nationally, improve enquiry rates and increase sales through addressing the above issues.
Our aim is to help as many clients as possible achieve their advertising and marketing goals. If you feel you need assistance with design of a logo, a brochure, an advertisement or an on line project, contact us today. We promise you as always, a high standard of innovative, reliable and professional creative work at a reasonable and competitive rate.
swiss creative supports a number of worthwhile charities including:
Guide
Dogs Australia, The Wilderness Society, The International Red Cross
(founded by Swiss businessman, Henry Dunant), The Sporting Wheelies and
World Vision (currently sponsoring a 5 year old boy in Brazil who like
many Brazilians is a keen soccer player!)
If you would like to support or find out more information about any of these charities please click on the links below:
Forget
about ‘snail mail’. Your business needs an email newsletter. It’s an
extremely cost effective way to reach your clients. But to make the
most of your communication, you need to have systems in place to track
the response of your readers and to generate enquiries.
If
you don’t have a website that can email newsletters for your company –
why not let us help you set one up? We can also help you with writing
the content.
The benefits:
An e-newsletter enables you to remind your customers of the services or products you offer.
It is an excellent way to promote new products and to attract visitors to your website.
If
you make it interesting enough readers will want to forward it to
friends or their own clients, increasing your database and possibly
increasing your sales.
It can be used to advise a change of address or for calendar reminders.
You
can feature news items, promote special offers, open a new store or
include photographs. And all this while sitting at your desk!
You will find 10 tips on how to improve the response rate to your business emails on our website www.swisscreative.com.au.
Whether
your newsletter is already set up or you are thinking of developing
one, we hope you find the suggestions informative and can put them to
good use.
If you would like to talk more to us about the possibilities for your website give us a call today – or drop us an email!
Now is the time to take the initiative to plan for next year’s success.
2010 is the Chinese Year of the Tiger. The Tiger is considered lucky,
courageous, honest and intelligent, yet not afraid to take a chance.
Some famous Tigers are Queen Elizabeth II, Tom Cruise and Demi Moore.
You can't deny they have all been prosperous in their own way! Their
secret is to be flexible when it comes to change and to be fearless of bold action leading to ultimate success.
How can swiss creative help you achieve the growth you’re looking for?
Our dynamic team continues to be dedicated to helping you reach your goals. Our fresh creative ideas, competitive quotes, integrity, reliability and accuracy in all our communications are designed to keep you happy.
We
are excitedly looking forward to 2010. It promises to be a dynamic year
for those who plan ahead and embrace new ideas with optimism and
determination.
We would appreciate the opportunity to explore with you the avenues that exist for your business to grow.
We will be in touch in the near future to discuss what we can achieve together!
The swiss creative team
P.S. Good luck for a successful new year!
It sounds like the opening line of a song but it’s a fact and at swiss
creative we are busy planning ahead for our print and gift requirements.
Printers
are traditionally very busy in the run up to the holiday season and
then closed for 2 or 3 weeks afterwards. With this in mind, it’s a good
idea for you to forward plan and let us help you organise any printed
material that you may require before Christmas or for early in the New
Year. If you need cards, invitations or calendars, now is the time to
be designing and ordering them.
We also have some great ideas
for gifts, promotions and events and are happy to provide advice, a
quote or help with arrangements.
Don’t be caught out and wait
until it’s too late to order! Call us today and let us help you with
all your festive requirements.
Although the Australian economy is still performing relatively well,
the ‘R’ word is thrown around, often instilling fears that can lead to
rash decisions or unsubstantiated actions. In this climate, it is
understandable that the spotlight is put on cutting expenses.
In
many cases, the advertising budget is amongst the first to get reduced,
despite the old wisdom that when the economy slows, the advertising
should be increased.
Although it might take a little creative
accounting, increasing or at least maintaining your advertising budget
will place your business well ahead of your competition, who will most
likely have chosen to reduce theirs.
Additionally, in an
economic downturn it is even more important to be effective with your
marketing and advertising actions. Below are some guidelines on how to
sail through even the toughest times and come out winning. Remember
that the economy always goes through cycles. It may seem wintery cold
but spring is just around the corner.
Tips to ensure profitability in the current economy:
Focus on a specific product or few products/services, rather than trying to promote every product or service you offer.
Choose
products/services that people need, rather than merely want – e.g. a
jewellery shop’s promotional focus could be on engagement and wedding
rings, rather than on dress jewellery.
Monitor your inquiries
religiously - where do they come from? What do they want? This will
show you which advertising medium is working and then you can do more
of what is successful.
Word of mouth is the cheapest and often
most effective method of advertising – encourage and reward referrals
with a program that is unique to your business.
Ensure your
advertising stands out and makes an impression that inspires people to
respond by having it done professionally. Attempting to cut costs by
doing it yourself will cost you more in lost sales in the long run.
Last
but not least, don’t dwell on the negative media. There are plenty of
examples where businesses have thrived in a down turning market by
making the best of the situation through smarter and more savvy
business decisions.
In the words of Dr Wayne Dyer:
"Everything is either an opportunity to grow or an obstacle to keep you from growing. You get to choose."
Did you know that more couples get married in June than any other month of the year? Perhaps this is because it’s named after Juno – the goddess of love and marriage!
What does that phrase actually mean?
It’s not about working harder. It’s about working smarter. 
Now is the time to take the initiative to plan for next year’s success.
It sounds like the opening line of a song but it’s a fact and at swiss
creative we are busy planning ahead for our print and gift requirements.
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